Chanel Fall 2010 Ad Campaign

Taking into consideration the fact Chanel Fall/ Winter 2010/ 2011 collection was absolutely fabulous I sincerely expected to see no less wonderful ad campaign to promote it. But judging by the first photos that leaked into the Internet my hopes were not realized.

The two models Abbey Lee Kershaw and Freja Beha Erichsen look perfect in fur outfits from the collection but I don’t really like the place Karl Lagerfeld has chosen for the photo shoot. It’s just an ordinary block of flats in New York. Did he want to show that his outfits would look appropriate at any place? The idea is not clear.