FIRST LOOK: Chanel Fall 2011 Ad Campaign

The Fall 2011 Chanel ad campaign has the same photographer as always — Karl Lagerfeld — and Freja Beha Erichsen back for her fifth consecutive campaign, but thanks to new campaign stylist Carine Roitfeld, the set of images — previewed at the Cannes Film Festival and shot at a photobooth in Paris — has a decidedly edgier feel than seasons past.